How 40 TikTok creators and a two-phase content strategy turned Arby's Steak Nuggets into one of the platform's top-performing Food & Beverage launches: 57.3M views, 98.3K clicks and 95/95 ads ranking in TikTok's top 25%

Two of the biggest names in UGC, Billo and Insense, come with a catch: shared creator pools, rising fees, or hidden marketplace cuts. Here's how SHOUT stacks up on pricing, quality control, and results, without the trade-offs.

SONIC's app-only Double Smasher offer needed more than a promo push — it needed cultural momentum. We built a two-phase TikTok campaign with 40 creators, blending viral "hack unlocked" discovery with authentic crave-and-reaction storytelling. The payoff: 28.7M views, 411K+ engagements, and sentiment 30% above industry benchmarks. Here's how it happened.

Not every creator marketing challenge needs the same solution. Whether you're sourcing external creators, activating your own customers, or want a dedicated team running strategy for you, we've built three products to match. Here's how SHOUT Studio, SHOUT Plus, and SHOUT Agency each work, and how to choose the right one for your brand.

Follower count stopped predicting performance a while ago. Here's why micro and nano creators are now outperforming macro influencers on engagement and trust, and what that means for how brands should actually be spending their creator budgets in 2026.

The UK's social media ban for under-16s arrives in Spring 2027, and with it, a projected £1.3 billion drop in digital ad spend. Here's what it means for your brand, and why UGC is your best defence.

Discover the best FIFA World Cup 2026 brand activation ideas - from fan zones to UGC campaigns - and learn how SHOUT's UGC platform helps brands and agencies scale content fast.

As audiences become more selective, brands must shift from chasing attention to earning it with intentional, value-driven content.

From Buffalo Wild Wings to Oreo, Brands have been delivering UGC campaigns to remember. Here's how they did it.

UGC creators have the potential to generate revenue on a regular basis. Here’s how to create high-quality UGC content and get brands to pay you for it.

Learn how to use Instagram Stories and Reels for UGC to drive engagement, showcase authenticity, and build a loyal brand community.

Discover how UGC strengthens brand trust and credibility. Learn why authentic customer content drives engagement and conversions.

Want to boost engagement and visibility on TikTok? Discover expert TikTok UGC creation tips, from spotting trends to optimising video content.

Customer ratings and reviews provide invaluable insights. Learn how to use this UGC to drive credibility, improve SEO, and boost conversion rates.

Using UGC for content marketing on TikTok is an excellent way to increase brand engagement. Find out how to create a strategy that leads to success.

There are numerous types of user-generated content (UGC) your brand can use to enhance engagement and trust. Learn about the top UGC content types now.

There are many tips and tricks to learn about influencer marketing, there are also many myths and misconceptions about it, so let’s look at some of the most common.

What you want is more bang for your buck, here's how UGC does just that.

Campaigns can fail, here's how to make sure yours don't.

Who are Nano-Influencers, and what can they to for your brand?

Why is UGC becoming the centrepiece of modern marketing? Here is what you need to know.

UGC delivers authentic storytelling, cost effective content and higher engagement for brands online.

Major milestone. SHOUT is named TikTok’s first UK Agency Marketing Partner, driving powerful creator campaigns.

The proposed rules don’t apply to organic creator activity. That means you can still work with trusted UGC creators to showcase your healthier options, talk openly about product reformulation, or share stories that resonate authentically with your audience.

User-generated content (UGC) is no longer “nice to have” in your content mix. It’s the engine behind some of the best-performing paid social campaigns, most trusted product pages, and highest engagement rates on TikTok and Instagram.

User-generated content has emerged as one of the most impactful digital marketing strategies in recent years.

Nano influencers may have fewer than 10,000 followers, but they live up to the saying that dynamite comes in small packages.

In recent years, unboxing videos have become one of the most captivating forms of user-generated content (UGC).

Black Friday and Cyber Monday are the World Cup of e-commerce — fast, competitive, and full of opportunity. This guide walks you through how to maximise sales with creator-led content, smart offers, and a strategy built for 2024.

Before approaching creators, clarify what you want to achieve with the campaign. Goals will influence the type of content, the creators you choose, and how success is measured. Here are some common objectives:

Influencer marketing has rapidly become one of the most effective methods for building brand awareness online.

Influencer marketing has proven to be a powerful tool for brands, providing a more personal and human touch.

Influencer marketing has become a cornerstone of digital strategies for brands across industries, providing a direct and authentic way to reach targeted audiences.

Influencer marketing is a relatively new form of marketing and demands to be felt and seen, particularly by millennials and gen z, making it one of the top marketing strategies today.

When a brand wants to earn trust, what works?

Feeling bold enough to experiment in 2026? Here's how.

Micro influencers (10k–100k followers) offer relatable, cost-effective promotion. But how do you find the right ones?

2026 is nearly here, be ready for the trends ahead!